Support first. Feel second.
Introducing the Support First™ System. Developed right here in South Africa by Kiran Sales Group to make choosing a bed easier to understand.
Available exclusively across our Lylax and Serta mattress ranges.
Understand what supports you. Discover how feel works with it. Choose with confidence—online or in-store.
A better way to choose a mattressTHE BED STUDIO COLLECTION
Our signature collection
Explore the details, available sizes and options to find your fit.
Find the one that feels like you.
20 designs to explore ↔The Bed Studio approach
Four connected pillars. One clear approach to how a mattress is engineered, how it feels, how it works as a whole—and how you choose it.
Support First™ Engineering designs the support systems and material combinations that underpin how a mattress supports your body. These include PowerCoil, Pocket Coil, MiraCoil®, Power Pocket and Best of Both™—each with a distinct construction and response.
PowerCoil, Pocket Coil, MiraCoil®, Power Pocket and Best of Both™ each have a different construction and response. Engineering considers how these systems and the materials around them respond together.
Understanding the complete design gives you a better starting point than choosing by surface feel alone.
The feel layers are selected and configured to respond together with the support architecture. Their materials, thickness and arrangement shape the surface sensation while allowing the support system to perform its intended role. Firm, Medium and Plush describe feel; they are not measures of support.
Firm, Medium and Plush describe surface feel. On their own, they do not tell you how a mattress supports your body.
Lylax offers one calibrated feel for each mattress design. Serta offers calibrated Firm, Medium and Plush options in selected ranges. Best of Both™ offers one calibrated feel.
Your feel preference still matters. It simply becomes part of an informed choice.
Support First™ Architecture brings the support core, calibrated feel layers, edge construction, cover and considerations for airflow, hygiene and durability together into one complete mattress design. Every component has a role in how the mattress performs as a whole.
Comfort = Support + Hygiene is the philosophy of the whole Support First™ framework, connecting all four pillars.
We consider how the mattress works as a whole, including how its construction and care support a hygienic sleeping environment over time.
Our methodology turns understanding the mattress into a straightforward shopping journey: understand and choose your support system, select an available mattress or range, choose your preferred feel where offered, then select your size and configuration.
With Lylax and Best of Both™, the feel is already calibrated for the mattress design. With Serta, you can personalise your surface feel within the available range.
Less confusion. Clearer choices. Greater confidence—online or in-store.
You no longer have to rely on Firm, Medium or Plush labels to judge the whole mattress. You can understand its support system, see how the layers work together, and choose the feel you prefer.
Serta · Best of Both™
Best of Both™ crystallises what Support First™ is designed to mean. MiraCoil® and Pocket Coil combine in one support system. Calibrated feel layers complement that foundation. The complete mattress brings the engineering and architecture together.
And because Best of Both™ comes with one calibrated feel, your shopping journey becomes simpler too.
Two spring technologies. One integrated design. One calibrated feel.
Shop Best of Both™MiraCoil® structure and Pocket Coil response, combined in one engineered support system. Two architectures working together beneath the feel layers.
MiraCoil® + Pocket Coil
One integrated support system.
02 / Make it yours
Support First™ by Serta
Start with the support system at the heart of your mattress. Then choose Firm, Medium or Plush where available. Each feel is calibrated to work with the selected mattress design.
No price change for Firm, Medium or Plush within the same model, size and configuration in selected Serta ranges. Choose the feel you prefer.
Shop Serta
Support First™ by Lylax
Every Lylax mattress has a calibrated feel designed to work with its support core and complete construction. There is no Firm, Medium or Plush decision to make.
Choose your support system and mattress, then select your size and configuration.
Shop LylaxEngineered from the inside out
Firm, Medium and Plush describe feel.
They don't define your support system.
Enhanced Bonnell-based construction
Individually wrapped coils
Continuous-coil construction
Pocket Coil + reinforced foundation
Pocket Coil + MiraCoil®
Available from authorised retailersDifferent architectures, not a one-size-fits-all ranking. Model specifications and availability matter.
Your next step / Bed Studio
Understand the support. Choose your mattress. Make it yours.
Prefer to take your time? Explore the details or speak to our team.
Find My BedTick ratings reflect Kiran Sales Group’s internal assessments and have not been independently verified.
The Bed Studio difference
Understand support before comparing products.
Products selected for lasting support and sleep performance.
Explore a focused range from established bedding brands.
Visit our storeBetter sleep. More flexibility.
Flexible payment options designed around your lifestyle.
Explore the payment providers to find out how each option works.
